Government campaign to launch to tackle botched cosmetic procedures

The government in England is set to launch a campaign in order to tackle botched cosmetic surgery procedures. The move comes after complaints over botched cosmetic procedures has dramatically increased in recent years. There have also been a number of deaths linked to procedures such as the Brazilian Butt Lift.

Here, we’ll look at the new campaign and what else could be done to reduce the number of aesthetic procedures that go wrong.

Campaign aims to help patients make more informed choices

The new government campaign is set to launch this month, hoping to inform the public about the importance of seeking proper advice before undergoing aesthetic treatments. This will in turn hopefully reduce the number of botched procedures, which have become an increasing problem in recent years.

The British Association of Aesthetic Plastic Surgeons (BAAPS), has welcomed the new campaign. There has been a significant increase in the number of people opting to undergo cosmetic procedures, but not enough education provided to help patients know what to expect. This is particularly true in the case of Brazilian Butt Lifts, which have recently come under the spotlight due to the significant health risks of the procedure.

The danger of cheap, DIY aesthetic procedures

The campaign is also hoping to reduce the number of cases where patients attempt to perform non-invasive procedures on themselves. Home kits for procedures such as anti-wrinkle injections and lip fillers have become really popular, despite the high risks involved.

Many patients don’t realise that even when performed by expert surgeons, these non-invasive procedures don’t come without risks. So, when attempting to perform them yourself, the potential complications are significantly increased. At best, you could end up with less than optimal results and, at worst, you could risk infection, swelling or lumps to form.

The importance of choosing the right practitioner

Aesthetic treatments such as anti-wrinkle injections and dermal fillers are deemed minimally invasive and patients can often think this means they are totally safe but they still carry risk and should be administered by a properly qualified and experienced practitioner.